Book Summary – The Copywriter’s Handbook by Robert Bly

The Copywriter's Handbook SummaryThe Copywriter’s Handbook by Robert Bly was recommended by a blogger I read religiously, Tom Ewer.
In this book copywriter Robert Bly teachers the readers what good copy entails. He also teaches how to write specific types of copy (white pages, direct mail, case-studies, etc.).

Finally, Bly teaches readers how to break into the competitive field of copywriting.

Where to find jobs, how to make a portfolio, and how to get clients to hire you.

If you want to be a blogger, or write in a field that actually pays well and delivers a regular paycheck, then this is a book you need to understand. I’m going to deliver it to you in condensed form over the next few weeks.